Builtandenhancedcorefeaturesoftheplatformend-to-end,workingacrossfrontend,backend,andintegrations.
Implementedemailengagementtrackingincludingopentracking,clicktracking,bouncedetection,andreplytrackingtoprovidedetailedcampaignanalytics.
DevelopedandintegratedGmailconnect,Outlookconnect,SMTP,andIMAPsupporttoallowuserstosendandmanageemailsfrommultipleproviders.
Designedandimplementedsequenceandautomatedfollow-upworkflows,ensuringseamlessinteractionbetweenfrontendUIandsecurebackendservices.
Optimizedemailsendingpatternsandanalyticsdashboardstoimproveusabilityandcampaignperformanceinsights.